Cookies Policy

About cookies

Cookies are small text files that a website places on your computer, mobile phone, tablet or other device. They allow the website to recognise your device and remember certain information about your visit. Some cookies are stored only while your browser is open, while others remain on your device for a longer period or until you delete them.

We may also use technologies that perform a similar function, including pixels, tags, software development kits, browser storage and device identifiers. In this policy, we refer to all of these technologies as cookies unless a distinction is needed. These technologies can help a website function correctly, remember your preferences, understand how its pages are used and support the delivery of relevant communications.

Cookies do not normally contain information such as your full name or password in plain text. However, information collected through cookies may be linked with information you provide when creating or using an account. Where this happens, we handle the information in accordance with our Privacy Policy and applicable privacy requirements.

Some cookies are placed by Bally Casino, while others may be placed by service providers that support website hosting, security, analytics, customer communications or advertising. Third-party cookies are controlled by the relevant third party and may be subject to that party's own privacy information.

How Bally Casino uses cookies

The cookies and similar technologies used on our website may support a range of functions. Their purpose can vary depending on the page you visit, the device you use, your account status and the choices you make through our cookie controls.

• Operate essential website features, account functions and security controls.
• Remember information you enter or choices you make, such as language, region or display preferences.
• Maintain a consistent session as you move between pages and help prevent unauthorised activity.
• Detect unusual behaviour, fraud, abuse or technical problems and help protect our website and users.
• Understand how visitors use the website, including which pages are viewed and whether pages operate as expected.
• Measure the performance of content, campaigns and website features so that services can be reviewed and improved.
• Support customer service tools, communications and other features that you request or use.
• Deliver or measure marketing that may be more relevant to your interests, where this is permitted and you have provided any required consent.
• Meet operational, legal, regulatory, responsible gambling and record-keeping requirements where applicable.

Essential cookies are generally required for the website to work. For example, they may help with login security, account navigation, fraud prevention, session management and the operation of forms. If these cookies are blocked, some services may not be available or may not work correctly.

Non-essential cookies are not necessary for the basic operation of the website. Subject to applicable requirements, we may ask for your consent before using analytics, personalisation or marketing cookies. You can change your choices using the available cookie preference tools or through your browser settings.

Types of cookies we may use

Strictly necessary cookies

These cookies support core functions such as secure navigation, account access, session management, fraud detection and the delivery of pages or services you request. They are normally enabled because disabling them may prevent important parts of the website from operating.

Functional and preference cookies

These cookies remember settings and preferences so that the website can provide a more convenient experience. They may remember choices about language, region, presentation or other features. If you remove these cookies, you may need to set your preferences again during a later visit.

Analytics and performance cookies

Analytics cookies help us understand how visitors use the website. They may provide information about visits, page views, navigation paths, loading performance, errors and interactions with website features. We use this information in a generally aggregated or combined form to identify improvements and monitor performance.

Marketing and advertising cookies

Marketing cookies may help us and selected service providers measure advertising, limit repeated advertisements or show communications that are more relevant to your interests. These cookies may recognise a browser or device across different pages or services. They do not necessarily identify you directly, but information may be combined with other information where permitted.

Third-party cookies

Third-party providers may use cookies or similar technologies when they provide services on our behalf or when their content appears on the website. Examples may include security, analytics, communications, embedded content and advertising services. We do not control the cookie practices of independent third parties, so you should review their privacy and cookie information for more detail.

Cookies can also be described as session cookies or persistent cookies. Session cookies normally expire when you close your browser. Persistent cookies remain for a period set by the provider or until they are deleted. The duration can differ depending on the purpose of the cookie and the service involved.

Your cookie choices

When you first visit the website, you may be shown a cookie notice or preference tool. This tool may allow you to accept all cookies, reject non-essential cookies or select particular categories. Your available choices may depend on the device, browser, service and applicable legal requirements.

You can also control cookies through your browser. Most browsers allow you to view stored cookies, delete existing cookies, block cookies from particular websites or block cookies generally. Your browser's help function will explain how to use these settings. You may need to repeat your choices on different browsers or devices.

1. Open the privacy, security or site settings in your browser.
2. Review the available controls for cookies, site data or tracking technologies.
3. Choose whether to allow, restrict or delete cookies, either generally or for particular websites.
4. Close and reopen your browser if required, then revisit the website to confirm the setting.

Blocking or deleting cookies may affect your experience. You may need to sign in again, lose saved preferences or be unable to use certain account, navigation or security features. Blocking analytics or marketing cookies should not normally prevent basic browsing, although some optional features may no longer be personalised or measured.

Some devices also provide controls for advertising identifiers, app permissions and tracking. These controls are managed by the device manufacturer or operating system provider. If you use a third-party service to manage privacy choices, that service may have separate settings and terms.

If you have enabled a browser setting that sends a preference not to be tracked, the response may depend on the website, technology and service provider involved. We continue to review available privacy controls and may update our tools as technical and legal standards develop.

Privacy, security and responsible use

Information collected through cookies may be used alongside account, device or website information to provide services, keep accounts secure and understand website activity. We take reasonable steps to protect information against unauthorised access, loss, misuse or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

Bally Casino is intended for adults who are legally permitted to use online gambling services in their location. Cookies may support age, identity, account security, fraud prevention and responsible gambling processes, but they do not replace those processes. We may use information from website activity to help operate safeguards and meet applicable obligations.

We do not use cookies as a substitute for informed customer choices. Marketing preferences, cookie preferences and responsible gambling settings may be managed separately. Changing your cookie settings may limit marketing measurement, but it may not automatically unsubscribe you from every form of communication. Use the relevant communication preference or account control where one is provided.

Our Privacy Policy explains how personal information is collected, used, disclosed, stored and handled, and describes rights or choices that may be available under applicable law. If this Cookies Policy conflicts with a specific privacy notice presented at the time information is collected, that notice may provide additional information about the relevant processing.

Changes and questions

We may update this Cookies Policy when our website, technologies, services or legal obligations change. The updated version will be made available on this page and will show a revised date where appropriate. If a change affects how non-essential cookies are used, we may ask you to review your preferences again.

You should check this page from time to time for the latest information. Continuing to use the website after an updated policy is published may indicate that you have read the changes, subject to any consent requirements that apply.

If you have a question about cookies, privacy or your preferences, please use the support or contact options shown on the Bally Casino website. Do not send account passwords, payment details or other sensitive information through an unsecured message. Our support team may need additional information to locate your request, but will not ask for your full password.